To get your teeth significantly whiter in 45 minutes, Dr. Jeff Golub-Evans deploys something called the Zoom2! lamp, which uses a military-strength version of amorphous calcium phosphate-1 in addition to hydrogen peroxide. What does this mean for you? Other dentists charge up to $1,500 for a session with this device, but Golub-Evans—whose impressive Wall of Fame attests to his significant client list—charges a ridiculously reasonable $600 for 45 minutes, which includes the customized mouth guard for at-home touch-ups that most other dentists charge extra for. A "Quick White" fifteen-minute session is only $200.

"The dental vogue now, in cases like mine, is for porcelain laminates, also called veneers - paper-thin sheets of ceramic that are glued to the front teeth, which are ground down slightly to accept them. It's a very fast process, sometimes done overnight, and an expensive one. Being a comparison-shopper by nature, I spent a few weeks consulting with New York's top cosmetic dentists."

"Golub-Evans asks more questions about what I want than the other guys do. He explains that people come in with wildly varied expectations; a certain sort of New Yorker with unlimited income might demand different results from what I want. (I think this is his polite way of saying "I know writers don't make squat.")"

"Golub-Evans has his aide, Stephanie, do a computer simulation, and then he does one thing nobody else has: a quick mock-up, in pliable white wax, right on my own teeth. I'm taken aback at the improvement, even with this crude simulation."

"...And, I decide, this is my guy." FULL ARTICLE AT NYMAG.COM

1. Color: They get five shades darker with each decade - starting with your 20s. "The safest, most effective, and affordable antiaging treatment is at-home whitening," says Golub-Evans. "You can remove years of stains, which immediately makes you look younger."

2. Shape: Chewing and grinding flattens the softly rounded edges we start out with. Bonding - a procedure in which a resin material is applied to teeth - is best for changing size and shape ($300 to $700 a tooth - but you may smile more if you keep the dough).

3. Position: Teeth continue to shift, causing crowding or separation. Don't worry about "brace face." Invisalign, a clear plastic alternative to metal braces, is so inconspicuous that Golub-Evans's actress patients have worn the trays on TV! The custom-made aligners straighten out shifted teeth over the course of a year.

4. Texture: Enamel wears away, which makes teeth vulnerable to cracks. "You can disguise the smoothing process with bonding [great for filling in cracks], porcelain veneers [to resurface affected teeth], or crowns [best for one or two teeth]," says Golub-Evans.

FULL ARTICLE AT MSN LIFESTYLE