In The Press-New York Center for Cosmetic Dentistry-Dr. Golub-Evans, DDS

Best Teeth Whitening

SmileOasis Spa
128 E. 71st St., 212-288-4455

Teeth whitening is the new power lunch. No longer do you have to spend months and thousands of dollars for shinier chompers; now you can get a brighter smile in the time it normally takes to grab your soup and sandwich. To get your teeth significantly whiter in 45 minutes, Dr. Jeff Golub-Evans deploys something called the Zoom2! lamp, which uses a military-strength version of amorphous calcium phosphate-1 in addition to hydrogen peroxide. What does this mean for you? Other dentists charge up to $1,500 for a session with this device, but Golub-Evans—whose impressive Wall of Fame attests to his significant client list—charges a ridiculously reasonable $600 for 45 minutes, which includes the customized mouth guard for at-home touch-ups that most other dentists charge extra for. A "Quick White" fifteen-minute session is only $200.

Best Doctors

The Great White Hope

It was time to bite the bullet and find a cosmetic dentist. One man's search for the perfect smile.

"...I knew it was time for a dental overhaul. And, I quickly found, cosmetic dentistry has vastly improved since my last go-round. There are options galore, and the results are as natural-looking as anyone could ask for, only whiter. And that vogue for whiteness has been a bonanza for cosmetic dentists. Whitening treatments are hugely popular, and quite benign - a matter of less than an hour in the chair, as often as you deem it necessary."

"The dental vogue now, in cases like mine, is for porcelain laminates, also called veneers - paper-thin sheets of ceramic that are glued to the front teeth, which are ground down slightly to accept them. It's a very fast process, sometimes done overnight, and an expensive one. Being a comparison-shopper by nature, I spent a few weeks consulting with New York's top cosmetic dentists."

"Golub-Evans asks more questions about what I want than the other guys do. He explains that people come in with wildly varied expectations; a certain sort of New Yorker with unlimited income might demand different results from what I want. (I think this is his polite way of saying "I know writers don't make squat.")"

"Golub-Evans has his aide, Stephanie, do a computer simulation, and then he does one thing nobody else has: a quick mock-up, in pliable white wax, right on my own teeth. I'm taken aback at the improvement, even with this crude simulation."

"...And, I decide, this is my guy." READ THE FULL ARTICLE AT NYMAG.COM