

Best
Teeth Whitening
SmileOasis Spa
128 E. 71st St., 212-288-4455
Teeth
whitening is the new power lunch. No longer do you have to spend
months and thousands of dollars for shinier chompers; now you
can get a brighter smile in the time it normally takes to grab
your soup and sandwich. To get your teeth significantly whiter in 45
minutes, Dr. Jeff Golub-Evans deploys something called the Zoom2! lamp,
which uses a military-strength version of amorphous calcium phosphate-1
in addition to hydrogen peroxide. What does this mean for you? Other
dentists charge up to $1,500 for a session with this device, but Golub-Evans—whose
impressive Wall of Fame attests to his significant client list—charges
a ridiculously reasonable $600 for 45 minutes, which includes the customized
mouth guard for at-home touch-ups that most other dentists charge extra for.
A "Quick White" fifteen-minute session is only $200.

Best Doctors
The Great White Hope
It was time to bite the bullet and find a cosmetic dentist. One man's
search for the perfect smile.
"...I knew it was time for a dental overhaul.
And, I quickly found, cosmetic dentistry has vastly improved since
my last go-round. There are options galore, and the results are as
natural-looking as anyone could ask for, only whiter. And that vogue
for whiteness has been a bonanza for cosmetic dentists. Whitening
treatments are hugely popular, and quite benign - a matter of less
than an hour in the chair, as often as you deem it necessary."
"The dental vogue now, in cases like mine, is for
porcelain laminates, also called veneers - paper-thin sheets
of ceramic that are glued to the front teeth, which are ground down
slightly to accept them. It's a very fast process, sometimes done
overnight, and an expensive one. Being a comparison-shopper by nature,
I spent a few weeks consulting with New York's top cosmetic dentists."
"Golub-Evans asks more questions about what I
want than the other guys do. He explains that people come in with
wildly varied expectations; a certain sort of New Yorker with unlimited
income might demand different results from what I want. (I think
this is his polite way of saying "I know writers don't make
squat.")"
"Golub-Evans has his aide, Stephanie, do a computer
simulation, and then he does one thing nobody else has: a quick
mock-up, in pliable white wax, right on my own teeth. I'm taken aback
at the improvement, even with this crude simulation."
"...And, I decide, this is my guy." READ
THE FULL ARTICLE AT NYMAG.COM
Featured Articles (scanned)
Details "The Best Cosmetic Dentists in America"
Cosmopolitan "Freshen Your Breath Without a Toothbrush"
Fitness "Fake It? No, Fix It!"
Self Magazine "Swish for a Brighter Smile"
NY Times "Dentist Appointment at Tiffany's"
Glamour Magazine "Get a Killer Smile
White Now!"
W Magazine "The Beauty Buzz"
Manhattan Style "Smile Power"
Ladies' Home Journal "Eat Right to
Stay Bright"
Time Out New York "Teeth Bleaching"
Daily News "Whitening
Strikes"
Links from around the Web
Sheknows.com "From the Darkness, a Bright Light Emerges"
Juli B "NY Beauty Picks"